Corporate Brand identity creation meets Value creation.

GRAPHICS DESIGN / UI/UX / Illustration · 2016 ·


Amari Limited

Project Synopsis

Amari is a business that invests in high-potential entrepreneurial teams across the world. Amari Limited empowers and nurtures companies who bring innovative approaches to often simple problems that have complex solutions, mostly tech companies. Saddled with responsibility of creating an identity for the brand, i collected necessary data from the client & data on visual representation covering the field of finance and the venture capitalist market. How to display data in a sharp and direct way that was easy to understand was the aim. I had to consider what each color used meant and how it could be perceived by target audiences the world over to deliver functional and beautiful designs .

Tools used

Adobe Photoshop · Adobe InDesign · Sublime Text · CorelDraw