Product Design
Love From
The Motherland
It is no news by now that Afrobeats has become a global melody and those artists and audiences seeking a fresh perspective on music have Afrobeats to lean on.
YEAR 2021 - 2022
ROLE Project Manager
THE BRIEF
Love from the motherland tells the story of two continents using music as a medium. The project is Clout Africa’s first adventure into creating its own original musical body of work. Haitian-American duo Dro x Yani took a bet on Afrobeats in making the LOVE FROM THE MOTHERLAND.
A New SoundAfrobeats To The World
LOVE FROM THE MOTHERLAND bridges the gap between Anglophone and Francophone Africa. Blending a mix of African sounds, from Afrobeats to Amapiano, the EP features industry giants from Africa and the U.S., including Afrobeats superstar Davido, Ice Prince, and American music icon DJ Khaled. Dro x Yani traveled across the globe, making Clout Africa’s studio their home for nearly three months.
Afro-fusion Immersed in Culture
In creating the strategy for the project in itself, it was necessary to be able to sell the aristes' story to the market by immersing them into the culture. Meeting with industry stakeholders was key to not just the music but their experience coming to Africa. It was crucial that their experience during their time here reflected in the tone of project. This fresh perspective is seen evident in the project itself and it’s reception from audiences on both sides of the aisle.
