Virtual · ExperientialClout Africa Awards


The Clout Africa Awards celebrates and rewards the underground music scene where all music stars are discovered. It showcases African acts with content, curated experiences, and so much more.


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YEAR 2021 - 2022

ROLE Project Manager & Creative Director



THE BRIEF

Clout Africa’s mission is to shine a spotlight on rising talents and artists and empower them to showcase their music effectively to audiences around the world. The Clout Africa Awards is aimed at making the brand into a cultural touchstone and a crucial antidote against a music industry that only rewards already established big names and groupthink.





#RaiseTheUnderground Raising The Underground

To achieve the Clout Africa Awards’ mission to celebrate the talents Africa has to offer, I developed an award system across ten categories tailored to the underground scene of musicians and content creators in Africa. Clout Africa supports and encourages creatives and technicians who do impactful work behind the scenes.



CATEGORIES


Producer Of The Year Best Sound Engineer DJ Of The Year Revelation Of The Year Creator Of The Year Best Alternative Album Best Gospel Songwriter Of The Year Best Hip-Hop
Best Collaboration

Up NextThe Next Gen

The awards celebrate and reward the underground scene where all music stars are formed. It showcases African acts with content, curated experiences and so much more. The award unlike others that exist locally ignores technical categories and focuses on the established artists. Another unique sell for this project was the diversity of the performances and carefully curated categories that recognized technicians who work behind the scenes.





#AfricaToTheWorldForeign Participation

Unlike other award shows that only focus on established acts, we carefully curated the Clout Africa Awards to recognize upcoming acts and technicians who do impactful work behind the scenes. The virtual experience and voting process which we made accessible for all the fans of our pan-African acts signals the start of a new high-profile and multi-platform era of the Clout Africa company. With the key stakeholders, We were able to engage with for The award ceremony, Clout Africa’s role as a tastemaker and a vital part of the music ecosystem in Africa is emphasized.


Nominations

TikTok influencer Moghelingz's nomination acceptance video for the creator of the year has accumulated over 1.2 million views on Tiktok.

Performances

Ghanian songbird and superstar Gyakie thrilled audiences with a stellar live performance of her hit single "Forever (Remix)" featuring Nigerian superstar Omah Lay. The video has over 100,000 views across platforms. She also took home the Revelation of the Year award.

Winners

SA's superstar Blxckie won the songwriter's award. His win was a testament to the spread and diversity of the award itself.





Impact




Touching Base Stakeholder Engagement

One of the missions of the Clout Africa Awards is to reach pan-African audiences. We selected facilitators and nominees from different nations across the African continent. The Clout Africa Awards also support Clout Africa’s mission to be recognized as a reliable brand that connects music fans, culture influencers, and artists. We engaged stakeholders like music label executives, media journalists, and music enthusiasts to feature at the Clout Africa Awards round table discussion.



Taymi B

Her TV production company, Box TV created the popular TV show, “Skinny Girl in Transit” and more recently, “Things Men Say”. She is also one of the most dynamic OAPs on Cool FM. Check out the playlist

FozaDoza

Oyinkansola Fawehinmi has found success as an intellectual property lawyer and entertainment business manager, winning several awards and working with notable artists and companies. Check out the playlist

Tomi Owo

Multifaceted artist, Tomi Owo grew up in a musically inclined household that exposed her to original compositions and diverse record collections that piqued her interest in music. Check out the playlist

Omotolani Alake

Seasoned entertainment journalist, Omotolani Alake has been praised for expert opinions and in-depth, behind-the-scenes knowledge of the Nigerian music scene. Check out the playlist


Roundtable Table One

Roundtable Table Two


THE PROCESS

Creating The Plaque


SKETCH (excuse the kitchen towel.)

PROTOTYPE

PRODUCT


THE SHOW

Clout Africa Awards



INSIGHTS


1,500 + Livestream Audience(Youtube and Twitter Livestream)

41,000 Website Visits(Source : Google Analytics)

3M + Content Engagements(Instagram and Tiktok)



1m 28s Avg. engagement Time(Source : Google Analytics)

#1 Trending Topic(Source : Trendsmap)

1000 + New Subscribers(May 2020 | Source : Youtube)



80.5K Views(Impact on other videos on channel for the month of May 2020 | Source : Youtube)

199.4K Minutes Watched(Impact on other videos on channel for the month of May 2020 | Source : Youtube)

311,302 Total Votes (Source : Clout)



Impact

TEAM & COLLABORATORS


Kolapo Oladapo Project Manager & Creative Director

Blessing Manafa PR & Logistics

Pheabian Miller Award Committee Chairperson



Joan Mcfidel Community Manager

Bashiru Adisa Motion Design

NOVA Photographer



Alaye Lawson Business Development

Mario Vera-Cruz Visual Production Lead

Laughter Sounds Sound Production Lead



Henri Uduku Styling Consultant

Edwin Okolo Editorial Lead

Debola Abimbolu Editor



Isaac Faborode Audio Production Assistant

Oladayo Odunaro Video Consultant

Tayo Amele Video Editor



LOCATIONS



Clout Africa Studios Lagos, Nigeria

Space Hub Lagos, Nigeria

Black Icons Studio Sandton, South Africa



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