EditorialClout Magazine


Clout Magazine centers Africa’s biggest and brightest talents and celebrates the innovators and trailblazers representing the country both at home and abroad.


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YEAR 2021 - 2022

ROLE Project Strategy & Marketing



THE BRIEF

Clout Africa has spent the last three years creating a new standard for music production, artist management, and media distribution in Nigeria through our dedicated media incubator and full stack production studio. We launched an editorial package, Clout Magazine as a way to elevate original reporting and in-depth feature writing that peels back the curtain on some of the biggest music discoveries in Africa and celebrates all the artists taking African music to the world.






Making The BandThe Supa Group

To achieve Clout Magazine’s mission to celebrate artists whose unique sound and positive messages bring hope to music fans in Africa, we seek out the new wave of groundbreaking talents and treat them to exclusive editorial and individual covers. The featured acts give written and video interviews which provide more insights on the stories behind their hit songs and their career paths from humble beginnings to taking over the radio waves, club DJ sets, music lovers’ playlists and indeed the global streaming space.




The Africa ShowDocumenting the Landscape

To achieve Clout Magazine’s mission to celebrate artists whose unique sound and positive messages bring hope to music fans in Africa, we seek out the new wave of groundbreaking talents and treat them to exclusive editorial and individual covers. The featured acts give written and video interviews which provide more insights on the stories behind their hit songs and their career paths from humble beginnings to taking over the radio waves, club DJ sets, music lovers’ playlists, and indeed the global streaming space. The growing appreciation for Nigerian music makes it clear that our stories can make an impact on a larger scale and Clout Africa is uniquely positioned to deal with the balance of reporting conversations around our biggest stars and this new landscape that’s swiftly coming into view.





#SynergyByClout The New Sounds of Africa

As a media agency based in Africa and focused on celebrating African talents, Clout Africa must crystallize this moment and document what’s happening in our music scene. We achieve this by using Clout Mag to promote authentic African stories that will have an impact on a larger scale. We enlist renowned music pundits, fashion stylists, and photographers to bring the Clout Magazine to life, and this fosters an ecosystem that can push the whole music industry forward.






Impact

TEAM & COLLABORATORS


Edwin Okolo Editorial Lead

Blessing Manafa PR & Logistics

Pheabian Miller Artiste Relations & Art Direction



Joan Mcfidel Community Manager

Bashiru AdisaGraphics & Motion Design

Mario Vera-Cruz Visual Production Lead


Laughter Sounds Sound Production Lead

Kolapo Oladapo Project Strategy & Marketing

Tayo Amele Video Editor



Patrick Ezema Editorial Assistant

Henri Uduku Styling Consultant

Ibilola Tiwo Makeup



Jeremiah Ohimai Photography

Femi Aribisala Operations

Binitie Obehi Styling Consultant



Ifeoluwa Adekolu Styling Consultant

Iyesogie Ogieriakhi Photography Consultant

Debola Abimbolu Editorial Assistant



LOCATION



WEP Studios Lagos, Nigeria



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