Virtual · ExperientialFreedom Concert


To celebrate the nation’s independence day anniversary, I organized a virtual concert, Freedom Concert for Clout Africa. The concert which was held during lockdown showed that we can enjoy live performances of songs that give us bragging rights as a nation while still observing social distancing rules.


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YEAR 2021

ROLE Project Manager & Creative Director



THE BRIEF

We started the Freedom Concert as a way to provide a live music platform that facilitates Clout Africa’s commitment to provide rising artists the opportunity to present their music in an intuitive manner, specifically during the uncertain and challenging times when the pandemic forced us into lockdown.





Listen to the kids bro' Freedom in a Pandemic

With the lockdown restrictions of the pandemic threatening to dampen the independence day celebration, the virtual Freedom concert was an opportunity for Clout Africa to facilitate social connection among music lovers. To achieve this, we set up a live music concert that fans could enjoy while still obeying the social distancing requirements of the coronavirus pandemic and without the sweaty throngs of attendees.

We curated the lineup for the Freedom Concert with a diverse guestlist that notably had 3 women headliners, (an unfortunate rarity in our male-dominated festival scene) and gospel artists that were sure to please everyone regardless of music taste. This allows Clout Africa to achieve our goal of raising the underground and shining the spotlight on talented artists in the continent.










#GiveAGirlAPad Tackling Period Poverty

Charity and education are two very key objectives of the Freedom Concert. To achieve this, we partnered with Lend A Hand for The Development of Africa, an initiative geared towards empowering young children and families in local communities. This collaboration helped raise awareness on some of the challenges affecting people in our local communities and raised some funds as viewers were encouraged to make voluntary contributions to the #GiveAGirlsAPad initiative that provides free sanitary pads for girls in our local communities.

The Freedom Concert supports Clout Africa’s mission to be recognized as a reliable brand that connects music fans, culture influencers and artists. The Freedom Concert does this by inviting key stakeholders like music marketers, streaming platform execs, media journalists and music enthusiasts to feature in panel discussions.





Touching Base Stakeholder Engagement

With the contribution of key music industry stakeholders and the amazing live music performances, Clout Africa is established as a reliable brand that connects music fans, culture influencers and artists. We executed the live broadcast which lasted for almost 2 hours on IG, Triller and YouTube with some of the most diverse lineups you’ll find anywhere as well as panel discussions that picked the minds of key-players within the music industry. The charity initiative it inspired also highlights Clout Africa’s philanthropic attributes and pledge to push the boundaries inorder to cater to the needs of our audience.



Motolani Alake

Editor-in-Chief, PULSE NG

Ninel Musson

Co-Founder, VTH Season SA

Stefi K

Marketing (Africa & Disapora), EMPIRE

Stefi K

Marketing, EMPIRE Check out the playlist

Tami Makinde

Editor-In-Chief, Native Check out the playlist

Omotolani Alake

Editor-In-Chief, Pulse Check out the playlist

Dotun Kayode

Radio Personality, COOL FM Check out the playlist


Edwin Okolo

Writer Check out the playlist

Ifeoluwa Adekolu

Celebrity Stylist Check out the playlist

Radio Chef

A & R Check out the playlist

Sayrah Chips

Professional Dancer Check out the playlist


THE SHOW

Freedom Concert



INSIGHTS


4,058 Livestream AudienceSource : Triller and Instagram

117,999 Accounts ReachedAccounts reached in 14days | Source : Instagram

106,000 Non-Followers ReachedNon-followers Reached in 14 days | Source : Instagram



60,700 Post ReachPost Reach in 14 days | Source : Instagram

#1 Trending Topic(Source : Trendsmap)

32,449 Content InteractionsPost Reach in 14 days | Source : Instagram



1,319 CommentsComments in 14 days | Source : Instagram

666 SavesComments in 14 days | Source : Instagram

660 Shares Comments in 14 days | Source : Instagram



Impact

TEAM & COLLABORATORS


Kolapo Oladapo Project Manager & Creative Director

Blessing Manafa PR & Logistics

Pheabian Miller Artiste Relations



Joan Mcfidel Community Manager

Bashiru Adisa Motion Design

Mario Vera-Cruz Visual Production Lead



Laughter Sounds Sound Production Lead

Edwin Okolo Editorial Lead

Tayo Amele Video Editor



LOCATION


Clout Africa Studios Lagos, Nigeria